Brewtown Politico

Carrying a little stick and speaking loudly in Milwaukee


There's no denying that marketing has become more sophisticated. Relying solely on data like age, race and sex has become inadequate. In this age of narrowcasting, it has become easier to target consumers based on their address. Utilizing sources such as Census data, automobile registration records, subscription lists, consumer surveys, and other records, it is possible to identify neighborhoods around the country which have similar characteristics.

What geodemographic segment are you in?


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