Brewtown Politico

Carrying a little stick and speaking loudly in Milwaukee

9.17.2004

It looks like the rumors perpetuated here last week were true. Reports from OnMilwaukee.com and the Business Journal indicate that Light 97.3FM will flip formats on Monday to liberal talk radio featuring Air America programming.

Station management haven't confirmed that's the case, but if you tune in the station right now, all the songs they're playing reflect the words "air" and "America" in them. Also, the station IDs are saying things like "starting Monday, you'll be talking."

If this is true, it will certainly be a breath of fresh air for those of us who have had to settle for the right-wing echo chamber's domination of the local airwaves. Since the station is operated by Clear Channel, the lineup is sure to be similar to The Mic 92.1FM in Madison which also recently switched to this format. The Milwaukee station's name supposedly will be 97.3 The Brew which is backed up by the fact that Clear Channel has registered 973thebrew.com.

Keep an eye on the station's website in the coming days for more details.

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