Brewtown Politico

Carrying a little stick and speaking loudly in Milwaukee

7.30.2004

In the coming days, we're sure to see numerous polls analyzing how John Kerry and the Democrats did this week in Boston. The focus will be on how big a bounce the Kerry/Edwards ticket receives in those polls.

Keep in mind that the Republican strategy going into this was to publicly predict an artificially high bounce so that anything less looks like failure. Earlier this month, Matthew Dowd, chief strategist for George W. Bush's campaign, said he expects Kerry to get a 15 point bounce in the polls following the Democratic convention.

This is ridiculous considering most polls show only around 10% of voters haven't made up their minds yet. The GOP strategy is very simple: raise the standard of success for your opponent, and lower it for your own candidate.

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