The Milwaukee Journal Sentinel has endorsed John Kerry for president. There had been speculation the editorial board wouldn't endorse a candidate, but apparently it was just their way of building interest in the decision.

In 2000, the board didn't endorse either Al Gore or George W. Bush. In 1996, the board endorsed Republican Senator Bob Dole over Bill Clinton. The paper was created in 1995 when the Milwaukee Journal and Milwaukee Sentinel merged into one paper.