Brewtown Politico

Carrying a little stick and speaking loudly in Milwaukee


On the AAR chapter 11 filing

Radio talk network Air America Radio filed for bankruptcy protection Friday. It's disappointing for those who would like to see a progressive Milwaukee station, but the network plans to restructure and continue to air its programming.

A valid criticism of how the network was setup is that management decided to pursue an expensive strategy of purchasing individual radio stations around the country to fill them with their programming. The more traditional approach to radio is syndication where stations purchase a company's programming a la carte. Successful progressive talkers like Ed Schultz and Stephanie Miller have done just that with the Jones Radio network.

According to AAR founder Sheldon Drobny, he tried to purchase the network before the ownership filed, but was turned away. Drobny and his partners at Nova M Radio now plan to launch their own network featuring Mike Malloy, and John Zogby.


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